Peter Cuneo is an American businessman and a recognized leader in strategic and financial turnarounds. For both public and private companies, he has restaged business at Clairol, Black & Decker, Remington and Marvel Entertainment.
Since 1983, he has completed seven turnarounds of distressed branded businesses in the global media and consumer products sectors. From 1999 to 2009, Peter played a lead role in the turnaround of Marvel Entertainment Inc. (NYSE- MVL). As President and CEO, he led Marvel, post-bankruptcy, to a prominent position in the entertainment industry. He then served as Vice Chairman of the Board, providing active strategic leadership as Marvel continued to grow into one of the world’s leading entertainment brands. This culminated in its $4.5 billion sale to Disney at the end of 2009.
Forbes Magazine called Peter one of the best turnaround CEOs in America.
Cuneo’s corporate career started at W.R. Grace in financial assignments. He then spent 14 years at Bristol-Myers Squibb. Cuneo accomplished his first business turnaround in the early 1980s while President of Clairol’s Personal Care Division which was owned by Bristol-Myers. Later, he was President of Bristol-Myers Squibb Pharmaceutical Division in Canada as well as Chairman of the Canadian Infant Formula Association and a member of the Board on the Canadian Pharmaceutical Manufacturers Association.
In 1990, he moved to Black & Decker as President of the Security Hardware Group, responsible for six businesses around the world with sales of $500 million. During his tenure, turnarounds of underperforming businesses were accomplished in Italy, Germany, and the United States.
In 1993, Peter became President and eventually CEO of Remington Products. The company, known for its electric shavers, was on the verge of bankruptcy. Cuneo bought his old personal care business form Clairol and merged it into Remington. The company was eventually sold in 1996 for $225 million to a leverage buyout firm. Later he was a Managing Director of Cortec Group, a private equity firm based in New York City.
He is currently the Managing Principal of Cuneo & Company, LLC, a private investment and management company, in which his sons, Gavin and Colin are partners. Cuneo & Co. was started in 2010 and is focused on making investments in private companies within the consumer, media and entertainment-oriented industries. This included Valiant Entertainment Inc. (comic book character-based entertainment). The company was sold in 2018 for approx. 15x the firm’s investment. Some current investments include among others: Herotainment, LLC (online and mobile gaming based children’s entertainment), Blendtique LLC (wine blending for consumers), Cuneo Films LLC and RangeWorks, LLC (multimedia producer of western American entertainment). Peter, Gavin and Colin hold board seats on most of Cuneo & Co.’s portfolio companies and work actively with their management teams.
At present, Peter is Chairman for Iconix Brand Group (NASDAQ). He served as interim CEO for eight months through April 2016 and again in 2018.
Peter is also Chairman of BeyondView Inc. Based in San Francisco, this is a company developing virtual reality solutions for global industries.
He has been a board member of public and private companies such as Marvel Entertainment Inc. (NYSE-MVL), Iconix Brand Group (NASDAQ-ICON, Chairman of the Audit Committee), WaterPik Technologies Inc. (NYSE-PIK, Chairman of the Audit Committee) and Remington Products (private).
In past years, Peter has also served as senior advisor to a large distressed and special situation hedge fund co- investing in select private companies in the consumer and media sectors.
Currently, he sits on the Board of the National Archives Foundation in Washington, DC as Co-Head of the Development Committee and as Chair of the Audit Committee. He previously was Co-Head of the Nominating Committee.
Peter is also a member of the National Police Foundation Board in Washington D.C. The NPF does research to improve policing in America and shares the results with all police departments in the U.S.
Peter is a co-sponsor of a TMT (technology, media, telecom) SPAC (Special Purpose Acquisition Company). The company, CIIG Merger Corp, was publicly listed on NASDAQ in late 2019 after raising $260 million.
In 2020 he joined the Board of ElectroCore (Nasdaq). The company sells a non-invasive medical device for the treatment of migrain and cluster headaches that is FDA approved. The product is also approved for the treatment of asthma in COVID-19 patients.
Peter also serves on the Board of Enchroma, a company that can correct most colorblindness conditions with special eyeglass lenses.