Episode 3: The Marvel Mindset Building the Wheel

About this episode

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In Episode 3, Building the Wheel, I share the strategic framework that helped transform Marvel from a fragile post-bankruptcy company into a multi-billion-dollar entertainment powerhouse. I explain the “wheel” and “pond” analogies I used to organize Marvel’s growth strategy, and how the company’s intellectual property became the hub for expansion.

This episode focuses on how one shaky spoke was deliberately strengthened and then extended into adjacent businesses, including video games, blockbuster films, and ultimately the launch of Marvel Studios. The lesson is not just about bold moves, but about timing, sequencing, and building a disciplined change model that allows momentum to compound.

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